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Digital Product Passport

A digital product passport is an individual web page or digital record linked to a specific product, package, batch or pallet. It connects a physical item with verified data about its origin, authenticity, quality, warranty, service history and available actions for customers, dealers, service teams or manufacturers.

In Original.WebRozum, a digital product passport can be opened via a QR code, NFC tag, RFID identifier or a unique web link. It becomes the digital point of connection between the product, the brand, production data, quality control, logistics, service and customer communication.

What data can be included in a digital product passport

  • product name, model, article number, SKU and technical characteristics;
  • brand, manufacturer and country of origin;
  • batch, lot, serial number or production date;
  • authenticity verification status and scan history;
  • quality control information and certificates;
  • warranty terms, service history and user manuals;
  • logistics status, packaging or pallet data;
  • customer actions, feedback forms, claims or loyalty programs.

How a digital product passport works

  1. A product, package, batch or pallet receives a unique digital identifier.
  2. The identifier is applied as a QR code, Data Matrix, NFC tag, RFID tag, label or another marking element.
  3. A customer, dealer, warehouse operator or service specialist opens the passport by scanning or reading the identifier.
  4. The system displays relevant product data, authenticity status, quality information, warranty or service options.
  5. The manufacturer receives data on scans, regions, repeated checks, service requests and product movement.

Where digital product passports are used

  • brand protection and anti-counterfeit solutions;
  • authenticity verification for consumer goods;
  • quality traceability in food, pharmaceuticals, cosmetics and industrial products;
  • warranty registration and service support;
  • warehouse, logistics, packaging and pallet tracking;
  • promotions, loyalty programs and direct customer communication;
  • integration with ERP, MES, WMS, CRM and accounting systems.

Related technologies

  • Product Marking — QR codes, Data Matrix, serial numbers and labels provide access to the digital passport.
  • Product Authentication — the passport can show the authenticity status and verification history.
  • RFID & NFC Technologies — NFC and RFID expand interaction, logistics and automated identification scenarios.
  • Quality Traceability — the passport can be linked to batches, quality control, raw materials and shipments.
  • Integration & Analytics — passport data can be exchanged with ERP, MES, WMS, CRM and analytics systems.

Implement digital product passports for your products

We help manufacturers choose the right digital passport format, identifier type, marking method, authenticity verification scenario and integration scheme with production, warehouse, service and CRM systems.

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