Product Marking
Products, packaging, returnable containers, metal items, footwear, clothing, equipment and other physical assets that receive a unique code, label, tag, RFID/NFC tag or digital passport.
QR codes, Data Matrix, barcodes, serial numbers, human-readable codes and hidden verification codes that connect physical objects with digital data.
Labels, digital printing, thermal transfer printing, inkjet and laser marking, Direct Part Marking, tag attachment, RFID/NFC tags and combined marking solutions.
Product marking is the basic step for digital brand protection, authenticity verification and quality traceability. A unique QR code, Data Matrix, barcode, serial number, NFC tag, RFID tag or another identifier connects a physical product, package, container or component with a digital product passport in the Original.WebRozum system.
The choice of marking starts with the object: product, package, returnable container, metal item, footwear, clothing, equipment or another physical asset. After that, the identifier is selected, followed by the marking application technology.
How to choose product marking
The choice of marking starts with the object: product, package, returnable container, metal item, footwear, clothing, equipment or another physical asset. Then the identifier is selected — QR code, Data Matrix, barcode, serial number, hidden verification code, NFC or RFID. At the final stage, the application method is chosen: label, tag, digital printing, thermal transfer printing, inkjet or laser marking, Direct Part Marking or a combined solution.
- for customer interaction, QR codes or NFC tags are usually used;
- for automatic reading on production lines, Data Matrix, barcodes or RFID are used;
- for durable industrial marking, DPM, laser marking, robust labels or tags are used;
- for brand protection, QR codes, serial numbers, scratch-off codes, holograms or NFC can be combined;
- for returnable packaging, durable labels, RFID tags or combined marking are used.
Select a marking solution for your products
We help manufacturers choose the marking object, identifier type, label material, application method, protection level and integration scheme with digital product passports, accounting, quality traceability and authenticity verification.