Brand Protection and Product Identification Technologies
The Technologies section brings together materials on digital product passports, QR/NFC/RFID marking, authenticity verification, security labels and materials, automatic identification, quality traceability, scan analytics and integration with production, warehouse and CRM systems.
These technologies help manufacturers connect each product unit with a digital passport, protect brands from counterfeiting, control product quality, track product movement and build direct communication with customers.
A digital record or web page linked to a product, package, batch or pallet through a QR code, NFC tag, RFID identifier or unique web link.
QR codes, Data Matrix, barcodes, serial numbers, human-readable codes and security elements applied to products, packaging, components or returnable containers for further identification and authenticity verification.
Technologies that allow customers, dealers or manufacturers to verify product originality using a QR code, hidden verification code, second QR under a scratch-off layer, NFC tag and scan history.
Holograms, scratch-off layers, security labels, tamper-evident and destructible materials strengthen physical product protection and can be combined with digital verification through a product passport.
NFC is used for convenient smartphone interaction with customers, while RFID UHF is used for automated accounting, logistics, bulk reading and movement control of products and assets.
Automatic identification on production lines enables code reading, label presence control, marking quality control and linking products to batches, production dates, lines and quality control results.
Quality traceability connects products with raw materials, batches, production dates, shifts, quality control results, warehouse operations, shipments, claims and service history.
Integration with ERP, MES, CRM, WMS and accounting systems connects digital product passports with production, warehouse, service, marketing and scan analytics.
How Original.WebRozum technologies work together
- A product unit receives a unique digital identifier.
- The code is applied to the product, package, label, container or pallet.
- The customer verifies authenticity via QR code or NFC tag.
- The manufacturer receives data on scans, regions, repeated checks and suspicious activity.
- Production, warehouse, quality control, service and CRM processes are connected into a single digital chain.
Select the right technology for your product protection
We help manufacturers choose the marking format, protection level, authenticity verification method, digital passport type and integration scheme with production, warehouse, accounting and CRM systems.