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WebRozum Original Product Authentication System

The WebRozum Original Product Authenticity Verification System is a digital solution for protecting original products, confirming their authenticity and detecting suspicious verification attempts.

Each product unit receives an individual digital identity: a QR code, a web passport and, if required, an additional verification code hidden under a protective scratch-off layer. The buyer can independently verify the product using a smartphone, while the manufacturer receives a tool for control, analytics and brand protection.

How authenticity verification works

A unique QR code is applied to the product or its packaging. This code leads to the individual product page. After scanning, the buyer opens the web passport and gets access to information about the product, its status, manufacturer and available verification options.

Depending on the required protection level, the system can use several authenticity verification scenarios:

  • an open QR code with a unique link to the web passport;
  • a verification code hidden under a scratch-off layer;
  • a second hidden QR code under a protective layer;
  • a history of previous verifications;
  • detection of suspicious or repeated scans.

QR code as quick access to verification

The basic verification scenario is based on a unique QR code. Each product unit receives its own link to the web passport page. The buyer scans the QR code with a smartphone camera and immediately opens the verification page.

This approach does not require the installation of special applications. Verification is performed through a regular browser and can be available to end customers, company employees, dealers, logistics teams or service specialists.

Verification code under a scratch-off layer

To increase the protection level, a hidden verification code can be placed on the label. It is covered with a scratch-off layer and becomes available only after purchase or after opening the package.

The buyer scans the QR code, opens the web passport, removes the protective layer and enters the verification code on the verification page. If the code matches the specific product unit, the system confirms the authenticity of the product.

This option is especially relevant for products where it is important to protect goods from counterfeiting, repeated use of packaging, grey imports or unauthorized circulation.

Second QR code under a scratch-off layer

Instead of manually entering a verification code, a second QR code hidden under the scratch-off layer can be used. This is convenient for buyers because they do not need to type any characters manually.

First, the buyer scans the open QR code and goes to the web passport page. Then the buyer removes the protective layer and scans the second hidden QR code. The system compares the data from both codes and confirms or rejects the verification.

This scenario reduces the risk of input errors and makes the verification process faster and easier to understand for an international audience.

Product verification history

Each verification can be recorded in the system: date, time, action type, number of scans, region, device and other available parameters. This makes it possible to build a verification history for each product unit.

If the product is being verified for the first time, the buyer receives one type of message. If the code has already been verified before, the system can display a warning, for example, that the product has already been activated, verified or registered.

The verification history helps the manufacturer see the real movement of goods, analyze customer activity and detect unusual code usage scenarios.

Detection of suspicious scans

The WebRozum Original system can record suspicious actions and generate signals for further analysis.

Such situations may include:

  • multiple verifications of the same code;
  • verifications from different regions within a short period of time;
  • mass scanning of codes without signs of real purchases;
  • verifications before the official release of the batch for sale;
  • attempts to use non-existent or incorrect codes;
  • mismatch between the QR code and the hidden verification code.

This analytics helps detect counterfeits, code leaks, distribution violations, repeated use of packaging and suspicious sales channels.

Benefits for the buyer

For the buyer, the authenticity verification system is a simple way to make sure that the purchased product is original. It is enough to scan the QR code with a smartphone and complete the verification on the web passport page.

The page can display product information, manufacturer details, batch data, expiration date, instructions, warranty, service information, promotions or loyalty program options.

Benefits for the manufacturer

For the manufacturer, WebRozum Original is not only protection against counterfeiting, but also a direct communication channel with the buyer.

The system makes it possible to:

  • confirm product originality;
  • protect the brand against counterfeits;
  • control repeated and suspicious verifications;
  • analyze the geography of scans;
  • detect grey imports and unusual sales channels;
  • connect verification with warranty, service and claims;
  • launch promotions, purchase registration and loyalty programs.

More than authenticity verification

WebRozum Original can be part of a broader product web passport system. Authenticity verification can be connected with production accounting, batches, logistics, quality control, warranty, service and CRM.

As a result, the manufacturer receives not just a protective label, but a digital infrastructure for controlling product originality, traceability and interaction with the buyer.

WebRozum Original turns authenticity verification into a clear digital service: the buyer verifies the product with a smartphone, while the manufacturer receives data, analytics and an additional level of brand protection.

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