WEBROZUM BrandGuard

WEBROZUM BrandGuard is an innovative security label designed for products that require the highest level of protection against counterfeiting, reuse of packaging and unfair distribution. It was developed specifically for brand owners, manufacturers and distributors interested in maintaining their reputation and controlling the originality of the goods supplied.

The label combines four levels of authentication, making counterfeiting virtually impossible:

1. A hologram with a unique design provides instant visual protection, serves as the first indicator of authenticity and scares off counterfeiters.
2. Web passport QR code — leads to an individual secure online product page containing detailed information about the product: manufacturer, production date, batch number, logistics and distribution channels. 
3. RFID tag - built-in radio frequency identifier, allowing contactless authentication and tracking of products at all stages of the supply chain. 
4. Hidden scratch-off layer with verification code - provides the final level of authentication. The user can enter a unique code on the website for a final check of the product’s originality.

Purpose:

The WEBROZUM BrandGuard label is suitable for protecting:

• elite food products (tea, coffee, dietary supplements, spices); 
• cosmetics and perfumes; 
• electronics, spare parts and industrial components; 
• pharmaceuticals and medical products; 
• goods with limited and certified circulation. 

Advantages:

• Multi-level authentication
• Protection against reuse and counterfeiting
• Online interaction with the consumer through web passport
• Compatibility with accounting and logistics systems thanks to RFID 
• Image component: emphasizes the brand’s status as high-tech and customer-oriented

WEBROZUM BrandGuard is not just a label, but a full-fledged digital protection and communication tool that ensures trust, transparency and security at all stages of the product life cycle.