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For Printing Companies

WebRozum Original offers printing houses a partnership in digital brand protection, variable printing of unique codes, product web passports, QR promotions and product traceability.

For printing houses, this is an opportunity to expand their commercial offer: to provide customers not just with printed labels, packaging or promotional materials with a QR code, but with a ready-to-use digital solution for product authenticity verification, anti-counterfeiting protection, marketing campaigns, loyalty programs and scan analytics.

Why this is important for printing houses

Manufacturers are increasingly placing QR codes, Data Matrix codes, serial numbers, promo codes and security elements on labels and packaging. However, a QR code by itself does not solve the task of brand protection. Each code must be unique, controlled and linked to a specific product unit, batch, promotion or product web passport.

WebRozum Original allows a printing house to offer the customer a more valuable solution: the printed carrier becomes part of the brand’s digital system. The buyer scans the code, goes to the manufacturer’s or trademark owner’s website and receives authenticity confirmation, product information, warranty data, promotion terms or other interaction scenarios.

What a printing house can offer

  • printing labels with unique QR codes;
  • printing Data Matrix codes and serial numbers;
  • digital variable code printing;
  • printing packaging with individual identifiers;
  • printing promotional labels for QR promotions and loyalty programs;
  • printing labels with a scratch-off layer and hidden verification codes;
  • printing security elements, seals, stickers and control labels;
  • preparing layouts for QR codes, web passports and verification scenarios.

What WebRozum Original provides

  • generation of unique QR, Data Matrix and other identifiers;
  • formation of a protected code pool for printing;
  • creation of individual product web passports;
  • product authenticity verification on the manufacturer’s or trademark owner’s website;
  • scenarios with hidden codes, scratch-off layers and repeated verification;
  • protection against repeated code use;
  • analytics of scans and customer activity;
  • connection of QR promotions, loyalty programs, warranty and service accounting;
  • integration with BAS, ERP, MES, CRM and other customer accounting systems.

Joint solutions for printing house customers

  • Label with a QR code and product web passport — for authenticity verification, product information and direct contact with the buyer.
  • Promotional label for a QR campaign — for prize draws, bonuses, loyalty programs and repeat purchases.
  • Label with a scratch-off code — for additional verification, purchase registration or one-time participation in a promotion.
  • Hologram or security sticker with a QR code — for enhanced visual and digital brand protection.
  • Packaging with a unique code — for batch traceability, distribution control and protection against grey market imports.
  • Serial product marking — for accounting of each product unit, batch or logistics package.

Benefits for printing houses

  • a new service area for existing customers;
  • the opportunity to increase the value of printed products;
  • an additional sales argument for labels and packaging;
  • entry into the segment of brand protection and digital marking;
  • the opportunity to prepare joint offers for manufacturers;
  • technical and technological support from WebRozum Original;
  • referral, dealer or project-based cooperation terms.

How the partnership model works

The printing house provides its part of the solution: printing labels, packaging, promotional materials, scratch-off layers, security stickers or other code carriers. WebRozum Original provides the digital part: code generation, web passports, authenticity verification, analytics, promotion scenarios and integration with accounting systems.

As a result, the customer receives a comprehensive solution in which printed products become not just information carriers, but tools for brand protection, marketing, traceability and customer trust.

How to start cooperation

To start cooperation, simply describe the type of printing your printing house works with, the main types of products, customer industries and possible tasks: QR codes, Data Matrix codes, promotional labels, scratch-off codes, security stickers, packaging or serial marking.

We will help select the cooperation format, prepare an example of a joint offer and determine how best to integrate WebRozum Original into the services of your printing house.

WebRozum Original helps printing houses turn label, packaging and promotional material printing into a digital system for brand protection, authenticity verification, QR promotions, analytics and direct interaction between the manufacturer and the buyer.

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