Quality alcohol

The task of buying quality alcohol often becomes impossible and can be broken by the realities of local markets, as well as the unwillingness of alcohol producers to overexert themselves in protecting the originality and quality of their products. The advertising theses of brands and manufacturers are merciless in the fight against counterfeiting; in fact, even in an elite store or restaurant you can be sold counterfeit alcohol.

Counterfeit alcohol occupies from 25 to 90% of the market in different countries, and is divided into two main groups: "fake" and "fake". In the production of "fake", all production standards, technology, legislation and common sense are ignored. Often, the use of fake ends in death, loss of vision, as well as the development of various diseases. To produce "fake", the basis is taken by the products of famous brands, the quality is maintained only by the quality of printing, the alcohol itself can be of the level of "bootleg" or factory production.

Alcohol producers use various technologies to protect against counterfeiting. As a rule, these are complex measures from the production of glass containers and printing to monitoring of retail outlets by sales agents. The actions of manufacturers to some extent reduce the level of counterfeit alcohol, but at the same time they cannot reduce it to zero. First of all, this is due to the human factor, from employees of manufacturing enterprises to sellers at retail outlets.

The advanced method of protecting original alcohol and quality control is the technology of digital control from production to the consumer - each bottle has its own unique web address - an electronic passport of the product. The buyer can scan the QR code on the bottle to make sure that the alcoholic beverages are original. If there are any doubts, a request can be sent from the web form describing the problems with the quality of the product or the quality of the packaging.